Baselines: Why you should know your numbers.

Beginning with a historical scorecard to guide your marketing direction.

5 easy (tough) questions to ask.

Introspection isn’t overthinking. Somebody’s got to ask the tough strategy questions.

Establishing Lifetime Value

A few thoughts on how to approach Lifetime Value for eCommerce, in an actionable way.

In 2018, Marketing has a Transparency Problem

Is this murkiness naturally occurring, or man-made?