5 easy (tough) questions to ask.

Introspection isn't overthinking. Somebody's got to ask the tough strategy questions.

5 questions to ask yourself/marketing team/digital agency:

What is your traffic delivery strategy?
What is your targeting strategy?
What is your creative strategy?
What is your optimization strategy?
What is your growth strategy?

The answers should be straightforward (and consistent, when asked again next quarter).

If they aren’t, that’s revealing.

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