Insight By Triangles is a collection of honest media thoughts, musings, criticisms and challenges.

Primarily curated by me, Reagan Zuzarte (media / data scientist & founder of Triangles), you’ll also hear from the Triangles team – a brilliant and growing collection of data-driven marketers whose number one collective enemy is bias. In addition, where possible, other media experts will chime in to round out the chorus.

We traverse millions and millions of datapoints weekly on behalf of clients across many sectors and geographies. Our knowledge is founded on experience, but informed by what’s actually happening.

Our belief (hope?) is that what we share, can help practically advance the thinking of marketers, grizzled or new.


Part human and part machine, Triangles uses a data-driven system to create, optimize and deliver record-setting Return on Ad Spend for cross-channel digital advertising. More at